Closing the credibility gap for climate-tech and renewables.

Bootle Design helps climate-tech and renewables close the credibility gap between their value and perception. Building trust with investors, partners, and customers.

What’s holding your business back?

You're here for one of three reasons:

1. You’re perceived as just another player.
Your technology and results are strong, but your brand looks underdeveloped. It reflects where you were, not where you’re going. To investors, partners, and buyers, you blend in with competitors.
2. Complex story, unclear message.
Pitch decks, websites, or reports are too technical or generic. Decision-makers don’t ‘get it’ fast enough to believe in you.
3. Brand hasn’t caught up with ambition.
You’re scaling fast, but your brand and marketing have been patched up along the way. Inconsistency is everywhere. Internally, people are confused. Externally, trust is eroded.

Each issue chips away at your credibility with investors, buyers, and partners. This creates a Credibility Gap – where your true value isn’t perceived accurately by your audience.

Individually these issues hurt. Together, they’re a disaster.

Closing your credibility gap

Brand and design aren't just decoration – they’re business tools.

Get them right, and you don’t just ‘look better’, you create trust that wins investment, partnerships and sales.

Using my 3C framework, I help renewable energy and climate-tech businesses to find clarity, build credibility, and convert credibility into growth.

Here’s how I close the gap:

1. Clarity
Uncover what makes you different and craft a story your audience believes.
2. Credibility
Build a consistent brand identity and robust design system that inspires instant trust.
3. Conversion
Deliver pitch decks, websites, and brand assets that win investment, sales, and partnerships.

You can work with me in two ways:

Project-based
For when you need a defined piece of work delivered end-to-end, such as a rebrand, website, or pitch deck.
Subscription-based
For ongoing, priority access to design and brand support, keeping you consistent and credible as you scale without the cost of hiring in-house. Monthly payments with the options to pause or cancel any time.

What businesses like yours say:

“We couldn't be happier with the work Rob has done with us on improving our brand. He has helped us 'up our game' enormously.”
Benjamin Verrall
Toffee Hammer Productions
“Rob is a fantastically gifted designer, consistently delivering above and beyond. He makes everything look beautifully simple and well executed.”
Tim Noble
Cyclone 42
“Rob just gets where you’re going and is always two steps ahead of you when presenting his work. He’s a real breath of fresh air and a pleasure to work with.”
Richard Morgan
8Bit Magic Games
“Rob understands the power of design and he brings a unique mix of strategic thinking, creative brilliance, and heart to the table. He cares deeply and that makes all the difference.”
Flo Mînzat
EcothermiQ
A portrait of Rob

Ready to close your Credibility Gap?

Book your free 30-minute Clarity Session below. We’ll uncover where your brand is holding you back – and outline the steps to make it investor-ready and market-credible.

What you’ll get:

  • An outside perspective on your brand.
    A clear view of how investors, partners, and buyers are likely perceiving you right now.
  • Pinpointed gaps.
    Identification of where your messaging, design, or consistency is eroding trust.
  • Practical next steps.
    Simple, actionable recommendations to start closing your Credibility Gap — whether with me or in-house.
Thank you! I look forward to chatting to you!
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