The 7 Value Drivers Audit

The 7 Value Drivers Audit helps founders and marketing teams to self-assess their message-market fit and spot the gaps that need fixing in just 5 minutes.

Map your message to what buyers actually pay for – then act.

As your business evolves, your story can drift. When what you claim and what customers value don’t match, you get friction: mixed signals, slower sales, investors squinting.
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This 5-minute audit shows which value driver to lead with, where you’re under- or over-claiming, and what to fix next.There are three simple checks to figuring out if your brand still pulling its weight.

What it is
A simple Notion worksheet that scores the 7 value drivers across three signals:
→ Messaging – how much you emphasise it
→ Buyer behaviour – evidence people pay for it
→ Proof – quality of your evidence

What you’ll get
→ Top driver to lead with on your site and deck
→ Alignment score – how closely your message tracks behaviour
→ Priority score – where the upside is
→ Recommended move – one clear next action
→ 5 Whys worksheet to pressure-test and sharpen your story

Use it for
→ Tightening your website H1 and first screen
→ Sharpening your pitch deck opener and proof
→ Aligning team, pipeline and investor narrative

Why it works
Brand is a business tool. Lead with the driver your buyers actually fund – and prove it.

No jargon. No fluff. Just clarity.
‍Built in Notion – clean, quick, and free.

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